Linkedin Outreach, Do we need alternatives?
The world population is getting bigger and bigger. It would seem that with an increase in the number of people, the number of potential customers also increases. But it’s not like that…! In connection with the increase in the population of the planet and the multichannel prospecting campaigns, the number of competitors in various business areas is also increasing. Linkedin’s automation tools with GetSales will help you outperform your competitors at almost any stage of development. The unique features of this platform will not leave it unnoticed. But why should we pay attention to Linkedin and what to do with alternative platforms? Let’s find out…
Linkedin is a highly specialized social network with predictable leads, which was primarily created to generate leads, and then sell products or services. If we take platforms such as Facebook, Instagram, YouTube, Whatsapp, Telegram, Snapchat, etc. as an example, Linkedin is different in that all these platforms are primarily focused on entertaining social communication, and not on finding potential customers.
Linkedin: a detailed difference from alternative platforms
This question is asked by many people in the digital world because Technically, all social networks tend to homogenize. Well, if any of them allow you to share links, they all end up offering it, just like the other elements. Therefore, Linkedin outreach software with GetSales.io will help solve this problem. But, it raises the question of knowing what it means to use LinkedIn or another social network. However, the same technical homogenization that occurs in all these environments reinforces the differences between one platform and another, which leads to strategy.
In this sense, LinkedIn stands out from others in that it is a professional social network whose purpose is to promote or create jobs, no matter what industry the user belongs to (engineers, doctors, electricians, advertisers, etc.). In addition, on LinkedIn, you have the opportunity not only to share photos, for example, and upload your resumes; but it also allows you to have your personal space to showcase your skills or abilities, which will allow you to track results appropriate for your work life.
This goes beyond the social profile because it is the first step to building your own brand. In addition, unlike some social networks such as Facebook, Twitter, or Instagram, which can be used for entertainment during your free time or when you want to relax and take a break from your daily mental activities; LinkedIn is evolving as a job search engine and requires motivated online behavior to post valuable content related to your professional field. Thanks to this, process optimization can be achieved. With over 71% of LinkedIn users citing this social network as the most effective way to find a job, many professionals choose to create a profile on this platform to advertise. However, to take full advantage of employment and marketing benefits, a company needs to create a good profile to attract the attention of more companies or recruiters, which will put the business on autopilot.
So, what are the advantages of Linkedin over the rest?
1. Benefits of Facebook:
Unlike Facebook, which has minimized the reach of organic posts, LinkedIn shows company page updates in the feeds of all its followers, thereby optimizing processes. In addition, brand account news is displayed on the personal walls of all those users who like, comment, or share them. Thus, the potential reach of users increases by tens, if not hundreds of times.
2. Advantages of the company’s website:
Using the HP brand as an example, it is shown that the unique features of a business profile in a social network can be more effective than the company’s official website. Hewlett-Packard’s LinkedIn subscriber base is nearly 2 million users. At the same time, all information about the goods and services of the brand is concentrated on 10 pages of the display.
3. Analytical Capabilities:
It’s hard to believe that the capabilities of LinkedIn’s analytics service are comparable to Google Analytics, but it’s possible to talk about their competitiveness in the area of tracking results and measuring social signals. Brands promoting on LinkedIn have access to statistics on all indicators of user engagement: page views, link clicks, the number of shares, and comments for each post.
4. Email Marketing Opportunities:
Using predictive lead analytics tools, every content marketer can build a quality base of brand followers who are interested in receiving email newsletters. And he can conduct these same email-mailings directly from the social network. The functionality is still paid, but very simple and convenient.
5. Portfolio in profile:
LinkedIn has launched portfolios that you can add to sections of your resume or profile such as experience and education. This feature is especially useful if you are an artist or work with visual objects (graphic designer, illustrator, filmmaker, architect, photographer…). You can simply add a direct link to a website/blog/video or upload the desired file.
6. LinkedIn Pulse:
LinkedIn Pulse is news on LinkedIn, i.e. a feed in which you can see user articles on various topics. You can choose topics that interest you the most (what you want to see in Your News), view popular articles from influencers and leaders (Top Posts), and view all available channels (Opening).
7. LinkedIn Education
This LinkedIn feature allows you to “follow” university and college pages on autopilot. Here you can find other alumni of your school or follow the news of your university. The Education feature will also be a great tool for employers to select graduates for their potential employees in the future.
A little about the main
Linkedin is the place to create an online resume, and connect with people in your industry or potential employers through intelligent engagement. Most people only use the basic features of LinkedIn, but this social media platform has other very useful features, but sometimes they are hidden or not very common among users.