When you optimize your business profile in Google, you can enhance its visibility among your targeted customers. It would help if you encouraged reviews, as they are an effective way to boost GBP. They generally cost you no money but are powerful for increasing the profile of your business in organic searches.
Think about how reviews help you when you are looking for a service or a product. You would be wasting time and money browsing service provider websites or local stores in their absence. Moreover, even if you liked the website and its claims, you would have no idea whether they were true because there are no third-party confirmations on quality and craft. This is where GBP reviews help, as they display people who trust you for their services. Reviews, especially in the four- to five-star range, mean the service providers are highly professional and credible.
- What should you do to get reviews from your customers?
You need to do a little to invite reviews from your business customers. This can be accomplished through social media, emails, postcards, or simply asking them to review their experiences with you verbally. You can ask them to leave a comment about your services or products.
While organizing reviews, you can take advantage of platforms that manage reviews, where you can send text messages to your customers to write GBP reviews, collect your thoughts in one place, and respond to new studies on Google directly from the email alerts you get.
How you do, it is up to you; however, the requests you send for the review must encourage customers to be detailed and honest in their feedback on your products or services. You can also ask your customers to give you photographs and write reviews with them to boost the visibility of your GMB profile.
- Respond to negative reviews as well
According to Local Viking, who is GMB reporting service specialist, you should also respond to negative reviews. In this way, you can improve your services and products and earn customer trust.
- Avoid the use of spam tactics
Today, Google is smart enough to understand when someone is attempting to cheat its system, for example, by automating content, making doorway pages, or stuffing keywords in the range. This same principle applies to GBP as well. Think about why the biggest and most robust search engine across the globe would allow you to escape spam, like paying people to write positive reviews. Your potential customers will only trust real and honest user feedback.
Some review sites can also spot spam customer reviews and flag the site as dishonest. This flag will appear as a pop-up on the screen to warn customers not to trust your site when they visit it. The above also holds for incentive offers, like future discounts for people who write positive GBP reviews about your business. If you do this, the effort will backfire on your business’s online reputation. If people mention this incentive in the post, others will know the praise for your company is false.