Did you know that the average user of social media engages with 6.6 social media platforms?
This means that you’re not only competing with other people on your social media platform, but you’re competing with the user’s own attention.
Whether you’re a company looking to spread more awareness of your product or a budding influencer looking to grow your social media following, you must get as much social media engagement as you can.
Read on for seven creative social media engagement ideas to help you boost your social media strategy.
Hashtags are a way for popular social media sites like Instagram to sort and organize content.
They’re a great way to boost engagement because people who are interested in the topics described by your hashtags are more likely to follow you (and engage with your posts).
So, this strategy is great to boost your engagement outside of your existing followers. And you never know—you could wind up getting more followers this way!
People love commenting on quotes, especially if the quotes resonate with them.
When you post quotes, make sure they match your brand, whether that’s a company brand or a personal brand. This can be the quote itself, or the graphics (such as font and colors) that you use to display the quote.
3. Instagram Stories
Instagram Stories are short videos (under 60 seconds) that you can post on your Instagram account.
Stories are great because they show a more personal, behind-the-scenes look at you and your brand.
4. Questions and Polls
Polls are a great way to boost engagement because they take one or two clicks to complete. Questions are great because they let your followers answer in their own words.
Questions and polls not only boost engagement but can show you what kind of content your audience wants more of.
To show that you appreciate your followers, you need to make sure to respond to their comments in some way.
If someone tags you or comments on your post, make sure to reply or at least hit “like” on the post.
This keeps engagement going, as your followers will see that you are responsive and care about them.
6. Know What Works
Use analytics to figure out what works in your social media strategy. Do you get the most engagement when you post daily? Do your quote posts get the most engagement?
If you need help figuring out what works, get software that helps you keep track of your analytics, such as this solution.
7. Sharing Articles
When you are a respected voice in your niche or community, you can’t only share your content. You need to share others’ content as well.
Sharing articles shows that you’re staying up to date in your industry. Just make sure that the articles you share are high quality and are relevant to your audience.
Boost Your Strategy With These Social Media Engagement Ideas
Boosting your followers’ engagement can be as simple as implementing a few of these social media engagement ideas.
Remember that you don’t have to implement all these ideas to see results. See what works best for your brand and message and try those first.
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