Quick, timely, and specific messages sent via push notifications encourage participation and user loyalty. Yet there’s a narrow line that app developers need to walk to obtain results; send too many, and users will stop paying attention. They won’t remember you if you don’t send enough. So, app developers rely on third-party push notification services, such as technology platforms like https://www.nashpush.com/, to aid in their work. NashPush is a solution for push notifications that is both robust and easy to use.
Explaining the concept of push notifications
The term “mobile push notification” refers to an automated app-based message sent to a mobile device. Similar to a standard text message, but restricted to app users only. Moreover, this provides the end-user with the increased agency over the information they get. When a user agrees to receive messages from an application, they may get what is known as “rich push notifications,” which might include material as large as a GIF or a movie. Both kinds prompt users to sign in even after they’ve exited the program. Automated messages, which were pioneered in 2009 by Apple APNS, are now supported by all major platforms, including iOS, Android, Fire OS, and Windows. If users agree, they may be used by marketers to incentivize app use in a variety of ways.
What exactly should one focus on when developing an approach to push alerts that boosts user engagement? Nevertheless, studies indicate that providing regular push alerts to new app users in the first three months of use increases retention by a factor of three to ten. The same study also found that Android platforms had an initial one-week retention rate of 80%. The retention percentage for iOS users was as high as 90%. As a result, Android outperforms iOS in terms of opt-in rates mostly due to the fact that it automatically sends out messages. In order for iOS users to get push notifications, they must opt-in.
Several kinds of app push alerts
Some illustrations of push alerts that are widely used:
- Notifications on development progress. Message sent by an application is a great way for training, gaming, and learning applications to keep users engaged and coming back for more.
- Alerts about special offers. Retailers often notify their email lists of special sales, discounts, and freebies.
- Interruptive pop-up messages. Real-time notifications, such as news stories, calendar reminders, and other events, are sent through pop-up alerts. Ten percent of users will turn off alerts, and six percent will uninstall the program, according to the data.
- Location-based alerts. With a focus on mobile advertising, businesses may use geotargeting to send out localized alerts for the weather or promotional offers.
- Receipts of money sent. Through push notifications, customers may get real-time information on their transactions.
- Indicators of forgotten shopping carts. In February of 2023, abandonment rates for shopping carts reached as high as 75% across all industries. In addition, clients who were sent push alerts were effectively reminded of items they had forgotten.
- Delivery status monitoring. Push alerts are used by e-commerce companies to inform clients when their packages have been delivered.
As information from an app may be sent to a user’s device even when no apps are running or the device is locked, they can be seen at any time, regardless of whether the user is actively using the device.
In order for an app to send a mobile notification to a user, that user must first agree to accept them. During the first launch, most apps will request permission to deliver text alerts; this permission may be granted or revoked at any time.
