The reputation of your company is the first thing consumers will notice before purchasing something. As per a study, more than 65% of purchasing decisions are made depending on online reviews. So, you will lose revenue if consumers come across negative feedback about your brand.
As consumers have tons of options available online, a negative reputation will lose you your conversion. Additionally, it will also affect your word-of-mouth marketing strategy as customers will be expressing the flaws of your business. If your consumers sense too much risk, they will avoid your brand and choose your competitors over you.
Protecting the online reputation of your business from poor feedbacks and bad reviews is extremely important. In this article, we will discuss the top 4 online reputation mistakes your business should avoid.
Table of Contents
You Don’t Interact with the Local Community
People will leave both good and bad reviews. Despite the content, it’s very important to respond to both of them. If you make mistakes, apologize to the consumer. On the other hand, you should also thank them if they write positive reviews. As per Succeeding in Small Business, you can also join a community organization to interact with your local community.
If you interact with the people who have posted your business’s reviews, it will also impact the other customers. It will not only enhance the buyer’s experience but also respect their opinion. However, if you avoid negative feedback, you’ll only damage your online reputation even more.
You Don’t Monitor Your Reputation
Maybe you don’t want to increase the online presence of your business. Perhaps you don’t want your online business to rank up in Google.
Despite the reason, your online reputation will be damaged if you fail to monitor it continuously. Even if people share good feedback regarding your products and services and business, they won’t get appropriate exposure if you don’t share them. Remember that people will research your company. So, make sure you share the reviews. If you want to increase your online reputation, consider calling online reputation management.
Being Unsociable
The impact of social media platforms on business-customer relationships is massive. People will upload reviews of your company directly on Instagram, Twitter, or Facebook. They also use these platforms to share experiences with their friends.
Staying active on social media platforms and building relationships with your potential customers is very important to maintain your online reputation. Your users will always expect fast responses, whether they’ve uploaded good or negative feedback.
Some business owners avoid social media platforms thinking that they could minimize the damages of negative reviews. However, people will still discuss your company even if you don’t have a profile there.
Getting Complacent
You’ve created a good reputation for your business. You’ve published great content as well as expanded the services of your business. You’ve also gained thousands of positive feedbacks.
During this phase, some business owners take their attention off of online reputation and start focusing on other aspects of their business. However, don’t ever get complacent. If you stop replying to the reviews and comments, people will assume that you no longer value their opinions. Despite achieving success, you would still end up damaging your reputation.
Conclusion
These are the top online reputation mistakes your business should avoid. A solid Online Reputation Management is very important for the growth of a business. Do you have any questions? Comment below to let us know.
