Digital signage is widely used in many places of worship. Your church could be one of these places that use digital signage displays to engage the congregation members. Besides, your church’s digital signage can reduce marketing overhead, enhance the worship experience, and communicate community events to church members.
Even so, digital signage in churches is not among the things that pop up in the congregants’ minds more often. However, the use of digital signage in church events can be vital to old and new members including new visitors. So, what are the other benefits of having digital signage in the house of worship? Read on to find out.
Table of Contents
Reasons Church Signage is Important
You don’t have to be tech-savvy to know the significant aspect of digital signage in churches. Regardless, you need to be knowledgeable about how these digital displays illustrate the way technology brings together members of your church. Digital screens in places of worship can offer better engagement during service times. Below are additional reasons digital signage for churches is important:
1. Digital Signage for Churches Enhance Communication
Most churches use digital signage to pass information to both members and non-members. These digital signage entails outdoor displays and high-definition video wall displays to capture the community’s attention. As a matter of fact, they can attract up to four times more engagement than the traditional static signage over a given period.
2. Digital Signage for Churches Can Generate Revenue
Digital signages for places of worship can get everyone around talking. The news of digital screens and video walls around the church can reach far and wide, stirring the interest of local businesses in the process. In this case, your digital signage system will serve as a platform for commercial advertisements.
So, you may approach a handful of business owners to pitch the idea of the church’s digital signage as a platform to engage their potential customers. This decision will most likely help the church earn some revenue while promoting a sense of community all over the place.
3. Digital Signage for Churches is Cost-Effective
Since churches are among the non-profit making institutions, installing digital signage can be a cost-effective way to communicate with church members. Recurring costs on printing weekly church bulletin boards, promotional materials, Christian calendar events, and other special documents are higher than having digital signage in place.
With digital signage, operating costs are almost non-existent. This is attributed to the fact that you can upload content without incurring additional costs. Therefore, you may reduce the annual printing and publicity expenses in the church by using digital signage for churches.
4. Digital Signage for Churches Displays Current Information
If you look inside and outside of your church, you will come across out-of-date information occupying the traditional church bulletin boards. This type of outdated information can create a lot of confusion and disconnect between communities and some members of the church. After all, it is always easy for notice boards and other traditional static signages to suffer days, weeks, or even years of neglect.
Since digital signage is practical and user-friendly, you can conveniently use it to update new digital signage content at any time. Digital signage will enable you to refresh the information ranging from upcoming events to birthdays parties, and social media feeds in real-time.
Certainly, this technology offers the ultimate digital signage solution in keeping the content current at no additional cost. In other words, digital signage for churches makes content management easy and affordable. All you need is reliable digital signage software and WiFi to feed content into the digital signage system for your target audience to view.
5. Digital Signage for Churches is Practical
Every house of worship has one major goal to achieve; outreach to cater to the needs of local communities around them. Through digital signage, your church can facilitate outreach for believers and non-believers by making communications with local communities easier and quicker.
Compared to the traditional church noticeboard, digital church signage can make information more accessible, visible, and readily available to all types of audiences. Details of service times, fundraising campaigns, volunteer opportunities, and all other events can be publicized through digital signage.
6. Digital Signage for Churches is Multipurpose
Digital signage screens in the places of worship are used to display worship lyrics, wayfinding, phone numbers, and directories for everyone to see. Also, they can help advertise volunteer opportunities, communicate all community events, and launch fundraising campaigns at the press of a button.
This is because digital signage for churches is highly versatile as it can keep up with the ever-changing digital content easily. Ultimately, the versatility of digital signage will undoubtedly refresh the ways members of your congregation communicate.
Final Thought
Digital signage for churches plays an increasingly active role in keeping worshipers informed in real-time. It also helps in modernizing communication in places of worship while engaging everyone, including a younger generation of believers. With that said, you can install a few digital signage inside and outside your church to inspire and engage the community where your church is located.
