In the last decade, the use of mobile apps has skyrocketed worldwide. By the end of 2020, there were approximately 3.5 billion smartphone users globally, and around 1.4 billion smartphones were sold that year alone.
Aside from providing goods and services to customers, business owners also utilize apps to maximize their Return on Investment (ROI) in various ways. From promoting their brand to gaining insights about their consumer base, the utility derived from mobile apps knows no bounds.
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Benefits of Mobile Apps
#1 Improve Customer Interactions
By 2023, mobile e-commerce is projected to represent 43.4% of total e-commerce sales, marking a significant increase compared to 2022. The majority of mobile e-commerce purchases are made by shoppers aged 18 to 34, who find mobile apps to be convenient for simplifying the buying process. These apps store favorite products and payment information, ensuring a quicker transaction. Moreover, mobile apps provide ample cross-channel marketing opportunities, allowing shoppers to seamlessly transition from social media ads to your app for making purchases. Naturally, the quality of the app is crucial. A user-friendly app enhances the customer experience and boosts conversion rates.
#2 Effortless Maintenance
Using a generic app created by an unknown developer can have adverse effects on your business in the long term. There is a chance that the developer may halt the app without clear reasons, jeopardizing your market share and disrupting operations. On the other hand, developing a dedicated business application offers complete control over your online presence and eliminates dependence on external support.
You can even improve team communication, resulting in increased productivity while minimizing costs and time consumption. Among your selection of best apps for business should be a сall recorder tool. With a good call recorder app available on the App Store, you can easily record outgoing & incoming calls just in a few taps and access recordings anywhere.
#3 Personalize a Marketing Channel
A majority of consumers, nearly two-thirds, expect brands to truly understand their needs. Furthermore, 52% of consumers anticipate personalized offers with every interaction. Your customers have high expectations for personalization, and a mobile app can greatly facilitate this. By employing mobile-optimized targeting tools, businesses can effectively customize marketing offers for all app users at scale. Mobile apps offer an array of interactive personalization features including shopping history tracking, tailor-made discounts, and much more. Additionally, beyond recommendation algorithms, your app can also incorporate augmented reality (AR) functions like color swapping or mix-and-match clothing options. Furthermore, a mobile app can simplify the recognition of important milestones in your customers’ lives such as anniversaries, birthdays, holidays, and more.
#4 Build a Stronger Brand
Having a mobile app can greatly contribute to enhancing your business’s brand presence. By combining thoughtful design and effective communication strategies, a mobile app acts as an ever-present brand ambassador. Moreover, it enables your company to consistently fulfill its brand promise by delivering personalized services to customers at the right moments.
#5 Connect with Customers Better
Mobile apps allow you to connect with customers while they are on the move, keeping them engaged with push notifications regarding promotions, sales, and more. This approach ensures that your business remains at the forefront of their minds, even when they are not actively thinking about your brand. With geotargeting, you can even interact with customers who are near your physical store (if applicable). While social media, email, and your website provide avenues for customer connection, having an app opens up yet another opportunity. Since people frequently use their phones, mobile apps guarantee that your messages are seen. App notifications enable meaningful customer interaction in an environment with fewer distractions and less competition.
#6 Utilize Social Media Channels
One of the greatest advantages of mobile apps is their capacity to connect with various online services, including social media. Since most individuals utilize social media on their mobile devices, it is easier for shoppers to connect through an app rather than a website. Numerous social networks offer APIs for businesses to seamlessly integrate a social experience into their own app. Social media has become incredibly important for businesses by promoting their products or services and providing essential social proof, which greatly appeals to mobile app users. It offers a convenient way for brands to encourage user-generated content through a seamless and effortless social-sharing experience. Shoppers can even seek customer support via Twitter or Facebook Messenger using an in-app browser.
Conclusion
People are relying on mobile devices to gather information about their favorite brands. Additionally, smartphones are being used for making purchases. An effective way to provide customers with an improved overall experience and strengthen relationships is through a mobile app.
When the time comes to develop your own mobile app, consider evaluating a content platform that aids in its management. Adobe Experience Manager allows businesses to source, adapt, automate, and deliver personalized digital experiences with the assistance of AI.
