Using branded items, for example, badges, keyrings, or pens, is a creative way of improving brand visibility. Promotional items can take you a few steps ahead of your competitors, especially if you have a tight marketing budget.
Custom-branded rubber badges are ideal for promoting brands or expressing fashion styles. They are cheap to manufacture and offer you a range of customization options. However, the real challenge is developing a design that stands out.
A good design should look neat and create memories. Below are tips to help you design quality rubber badges for your brand or product.
Table of Contents
Design Conception
This phase is crucial and will take the majority of your time. Besides drawing sketches of what you want on your rubber badges, you have to list the goal and theme. Are you sponsoring an event, launching a new product, or celebrating your first year in business?
A good design should match your goal. During this stage, you can borrow ideas from existing designs. You can also seek design services from a professional designer. The professional will help you choose the correct fonts and colors for your rubber badges.
Material and Customization Options
When choosing the material, your focus should be on durability and quality. The rubber badges should outlive the event. Moreover, they should be functional for better ROI. Soft PVC is the best material for making quality rubber badges.
They are soft, flexible, and corrosion-proof. Besides that, the badges can also be customized to different shapes and sizes. The colors are vivid, which makes for better visibility, especially for promotion purposes.
Look For a Manufacturer
Finding a good manufacturer can be challenging. Read reviews from past clients to see what they say about the manufacturer. Also, visit the manufacturer’s website to see some of the brands they have worked with.
A good customer testimonial section is proof you will get quality rubber badges. Some manufacturers offer in-house design services. This is a good option, especially if you are on a tight budget. The designers will correct any issues with your original design.
Read the contract terms before signing off the deal. Ensure that the payment terms are customer-friendly and delivery times are right with your project.
Promotion and Distribution
Once you receive your batch of rubber badges, the next step is to plan how you will distribute them. You can time give them out at events like trade fairs and conferences. However, your focus should be on your target audience.
Create strategies to ensure that your rubber badges meet the intended purpose, especially if you are in the retail business. A nice way is by incorporating the badges in product badges.
Summing Up
Branded rubbers badges can be an excellent way to push your brand without spending big bucks on marketing. The tips shared in this guide will help you make the best badges that will leave a positive memory in your target audience.
Don’t forget to consider your budget during production. You can also involve the community during the design phase to create a more personal touch.
