Home Technology History of the Lexus Brand

History of the Lexus Brand


Lexus, also known as Toyota’s luxury division and a top-notch automotive brand, stands out with its premium Japanese luxury vehicles that provide an exceptional driving experience for demandable motorists. It was first introduced in 1989, and since then, the manufacturer has left an indelible mark on the automotive industry by combining high-level engineering and technology to produce the luxury vehicles and SUVs that we see on the road today. Let’s take a look at the history of Lexus, highlighting its evolution, significant milestones, and contributions to the automobile manufacturing industry.

The Beginning of Lexus

The Beginning of Lexus

The automaker’s history can be traced back to the 1980s, when Toyota announced plans to create a luxury division to compete with Mercedes-Benz and BMW. In fact, Eiji Toyoda, then-chairman of the manufacturer, first proposed the concept of a luxury brand after being impressed by the high-quality, top-class cars he saw while visiting the United States. He believed Toyota was completely capable of competing with established brands in the USA, Europe, and Asia.

The introduction of the Lexus brand was a watershed moment in the auto industry. The manufacturer debuted its first model, the LS 400, at the North American International Auto Show in 1989. It was the first car designed from the ground up to compete with established luxury brands in the US and Europe. The LS 400 featured a powerful V8 engine, aerodynamic styling, an elegant leather interior, as well as a slew of advanced features like power-adjustable seats, automatic climate control, and a premium sound system. That’s where the path begins.

New Goals, New Vehicles

New Goals New Vehicles

The Lexus brand has evolved over time with the introduction of new models such as the RX, ES, IS, and GS. For their advanced features, dependability, and exceptional driving experience, these models have received numerous positive opinions and automotive awards, leading the ratings.

For example, the RX model, introduced in the late 1990s, was the first luxury SUV and went on to become one of Lexus’ best-selling models. It debuted novel features such as a crossover design, four-wheel-drive capability, and a roomy cabin. With its stylish exterior, luxurious interior, and cutting-edge technology, the RX set a new standard in the industry, garnering praise from both critics and customers alike. As the Lexus brand continues to innovate and introduce new models, it maintains its reputation for excellence, solidifying its position as a leader in the luxury automobile market.

Lexus Global Impact on the World of Cars

Lexus Global Impact on the World of Cars

The manufacturer has also made major contributions to the automotive industry by focusing on modern technology and engineering. For example, the company was the first to create an eight-speed automatic transmission. Furthermore, Lexus engineers were the first to use laser cutting technology to join stamped metal parts, resulting in stronger, more rigid vehicles. Besides, the Lexus brand has made significant achievements in developing environmentally friendly vehicles, such as the Lexus LS Hybrid and the Lexus RX Hybrid.

The global expansion of Lexus is another significant milestone in the company’s history. The brand opened its factories in the United States only in the early 1990s, but it has since expanded into other markets such as Europe, Asia, and Australia. Lexus is now present in over 90 countries and regions around the world. The brand’s success in these markets can be attributed to its dedication to producing luxury vehicles with exceptional performance, a thorough Japanese business approach, comfort, and advanced features.

Interesting Facts About Lexus

Interesting Facts About

To understand the brand better, here are some captivating moments that make Lexus stand out:

  • The brand’s slogan, “The Pursuit of Perfection,” reflects Lexus’ commitment to delivering exceptional quality, craftsmanship, and attention to detail in their vehicles.
  • Skilled artisans, known as Takumi, play a vital role in the meticulous craftsmanship of each Lexus vehicle. They undergo extensive training, dedicating years to perfecting their skills in areas such as woodwork, leather stitching, and interior detailing. Their expertise guarantees a remarkable level of precision and luxury in every Lexus, reflecting the brand’s commitment to exceptional quality and attention to detail.
  • Lexus has been a pioneer in hybrid technology. They introduced the world’s first luxury hybrid vehicle, the Lexus RX 400h, in 2005. Since then, they have expanded their hybrid lineup, offering eco-friendly options across several models.
  • Lexus has a performance-oriented lineup known as the “F” line. Models like the Lexus RC F and the Lexus GS F offer enhanced power, handling, and sporty aesthetics, catering to enthusiasts seeking a thrilling driving experience.

These facts highlight the dedication of Lexus to excellence, innovation, and delivering a luxurious driving experience.

To Summarize

The Lexus brand has come a long way since its debut in 1989. It has shown how innovation, engineering, and technology can be used to create luxury vehicles that provide an exceptional driving experience, a comfortable interior, and unrivaled dependability. With the introduction of new models, advanced technology, and its commitment to sustainability, Lexus continues to evolve and push the boundaries of what is possible in the automobile industry. The manufacturer has become a household name in the automotive industry and a preferred luxury car brand for many discerning drivers as a result of its continuous growth and success.