Home Technology Learn What Is Web3 Marketing and Why You Need New Marketing Strategies

Learn What Is Web3 Marketing and Why You Need New Marketing Strategies

Web3 Marketing

What is Web3 marketing? This question is becoming more and more relevant for marketers and business owners. And it is not surprising, because the emergence of blockchain-based Web3 technologies has provided a fundamental paradigm shift not only in the World Wide Web and the virtual world but also completely changed, or rather is changing at the moment, the idea of how brands interact with the target audience and each other and how they run their business. And of course, marketing in Web3 itself requires innovative marketing strategies. Fracas NFT & Web3 marketing agency – one of the top specialized agencies, will tell you everything you need to know about marketing in the web3 industry and finding a reliable partner to promote your project.

Web3 Marketing

Marketing for web3: the basis

Before delving into the workings of Web3 in marketing, it is crucial to comprehend the essence of Web3 in marketing technologies and the significance of their emergence in driving a marketing revolution. When we refer to Web 2.0 technologies, we primarily indicate the centralized storage of user data on servers owned by specific entities. Consequently, these server owners possess considerable control over these vast databases. This control extends beyond unauthorized data transfers and hacking incidents, as it also involves substantial influence wielded by large corporations over published content. As a result, public opinion and behavioral factors may be manipulated. This underscores the importance of Web3 in marketing, which utilizes decentralized technologies to combat issues like data theft and fosters a more transparent and equitable landscape for content creation.

Web3, with its blockchain-based technologies, revolutionizes the way personal information is controlled. Unlike traditional centralized storage systems, Web3 operates on a decentralized model, where all data is stored on a distributed ledger. This means that personal data, transactions, and actions are securely stored across multiple devices simultaneously, making it impossible for anyone to erase, adjust, or steal this information. The blockchain-based approach ensures enhanced security and trust, providing individuals with greater control over their personal information.

The approach to marketing for Web3 is undergoing significant changes as the sales funnel in Web 3.0 marketing operates differently compared to traditional marketing. Firstly, Web3 marketing strategies need to create demand and generate interest in Web3 products from scratch. Secondly, relying on conventional paid advertising campaigns, such as Google Ads, is no longer viable in Web 3.0 marketing. Instead, the focus is on building loyal digital communities based on transparency and trust. To succeed, marketing efforts must be creative, outstanding, and dedicated to community building to attract the interest of users and investors in the evolving Web3 landscape.

Marketing in web3: before choosing a strategy

Web3 Marketing

Before selecting a marketing strategy for a distributed network, it is vital to recognize the unique functionalities and rules of each platform. By understanding these distinctions, you can effectively engage with the platform and maximize your results. Moreover, establishing connections with blockchain platform developers can offer valuable insights and guidance, optimizing your innovative strategies and increasing the likelihood of success.

Web3 marketing strategies: content creation

Experiment with content formats to see which one is most interesting to the Web3 community. Use:

  • Articles;
  • Podcasts;
  • Videos;
  • Interaction with subscribers;
  • Infographics

Bet on the format that elicits the most positive response.

Tokens in Web3 crypto marketing

Thanks to blockchain technology, the Web3 marketing agency utilizes innovative marketing strategies by creating branded tokens for clients. These Web3 marketing agency tokens can be distributed to community members, who can then exchange them for products and services. Furthermore, the agency can establish a loyalty program based on the use of these tokens. By incorporating tokens into their marketing strategy, the agency not only increases community involvement but also effectively tracks the dynamics of this involvement. This approach, including security token offerings, contributes to community growth and enhances the security of transactions.

Leading web marketing trends and social media

Social media platforms are becoming more relevant than ever for Web3 in marketing. Platforms like Discord, Telegram, Reddit, and LinkedIn can and should be actively used to engage with your community. Provide active social media management, give regular and prompt feedback, and respond to questions and comments. In addition, you can host streamings and webinars, as well as online events that encourage communication between community members. Also, reward the creation of user-generated content in your social media marketing.

Web3 influencer marketing strategies

Web3 Marketing

Web3 influencer marketing has emerged as one of the most popular and promising strategies in the marketing agency industry today. This innovative approach leverages the power of social media sites and media relations to promote brands effectively. By engaging recognized experts and influential members of the Web3 community, this strategy aims to increase brand awareness and enhance brand positioning. Through their vast audience reach, these influencers spread the word about your project, boosting credibility and amplifying your brand’s message. Web3 influencer marketing is a game-changer for marketing agencies looking to make a significant impact in today’s digital landscape.

Top 3 web3 marketing companies

To successfully implement Web3 marketing strategies, turning to experts will be the most effective thing to do. And here is a short list of the top web3 marketing companies in this niche.


It is one of the leading Web3 marketing agencies. Among their successful clients are Solana, Casper, Cointelegraph, and others. In total, Crowdcreate has helped more than five hundred crypto projects make a name for themselves in the crypto community. Agency services include:

  • Influencer marketing;
  • PR marketing;
  • Social media marketing;
  • token management;
  • community building and management.


According to Fintech Drift, NinjaPromo is one of the best firms in the financial technology industry. The services of this Web3 influencer marketing agency include everything you might need, from building a blockchain from scratch to dealing with paid media, search engine optimization, and influencer marketing.

Among the brands that have entrusted NinljaPromo with their promotion are Trust Wallet, Dopamine, and IronFX.

Web3 influencer marketing agency, Fracas

Fracas is one of the most successful blockchain and NFT agencies in the UK.

If you need a personalized approach to Web3 influencer marketing, Fracas is the right choice. The team of experts knows everything about Web3 marketing strategies, influencer marketing, and NFT promotion. Fracas clients include Project:BRX, Crypto Bull Society, and Devilfish Poker.

By Lana Sparrow

Web3 Marketing 4

I am a freelance writer with an extensive background in the humanities and art. My curiosity knows no bounds, and I have honed my research and writing skills to create captivating articles on art and contemporary developments. In 2019, I ventured into the realm of blockchain technology, staying up-to-date with the latest advancements in the crypto industry. For more information, you can visit my Tumblr page at https://lana-sparrow.tumblr.com/.