You cannot deny that Microsoft Excel has developed into a powerhouse tool for businesses in the 21st century. Its functions range from promotions and marketing to organizing events, and financial analytics, among many others. Small and big enterprises swear by Excel not only limited to bookkeeping needs but to get their enterprise running on a day-to-day basis.
Want to improve and build your business to greater heights? Here are some ways in which Excel can do that:
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Data Visualization
Most companies miss seeing the power that data holds in building their businesses. Microsoft Excel is a tool that you can use akin to storytelling – you translate numbers and data analytics into tables and charts that can easily be understood by your personnel and clients alike. Sometimes, huge numbers can be intimidating, and putting these into visual aids can be easier to convey to laypeople.
One example is the presentation of profit in sales to potential partners or investors. Suppose you can present it in a line graph that quickly shows how your earnings have dramatically increased in a certain period. In that case, it will give an instant impression that your business is a viable avenue for investment. You may also, right there and then, instantly snag that partnership venture you have been working hard for.
There are many other features in Excel that you can utilize for predicting trends and visualizing them into charts for reference. You may be able to explore more about these by enrolling in advanced classes offered in most Online Excel Courses.
Data Organization and Efficient Contact Communication
When running a business enterprise, one of the most important things to note is having a solid and organized database of your contacts and clients that you can easily reach out to regarding promotions and sales leads. While you may do this manually through simple applications such as listing in Notepad or MS Word, importing all this data in an Excel spreadsheet is the most efficient way to easily access this data in the shortest amount of time.
With importing lists quickly done with this software, communicating with individuals and other business entities will be faster as you can integrate Excel spreadsheets into your email management or customer relationship management (CRM) software.
For example, if you want to send out an email campaign to your contacts, you can organize your contact list through excel and label rows such as “First Name,” “Last Name,” “Email Address,” “Company,” etc. Once all the data is organized, you can import your mailing list into your email marketing software, such as Mailchimp.
Promotions Marketing and Event Planning
Aside from organizing your client information database, you can also maximize using Excel features by using it in event planning. One of the unique features of this program is its event planning template which you can keep all your event details in place.
The planner template includes setting up a table with columns and rows for placement of details such as guest names, RSVPs, logistics such as music, decorations, and venue preparations, and a space to list your budget plan. For beginners, this is easily customizable, meaning you can quickly delete or edit any details you want to add or subtract from your spreadsheet.
Being an organization tool, you may also keep track of the progress of the invites. You can check if it has been received or not by your contacts if they are attending. You may even review the attendance of all you have sent the invite to. With this, you may be able to separate contacts with whom you can resend event invitations in the future.
Takeaway
Microsoft Excel is here to stay, whether you use the software or not. Hence, if you wish to grow your business and not be left behind by other enterprises. If your company hasn’t been utilizing this software enough, it’s about time that you take advantage of the services Excel has to offer.
