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How to avoid Spam in Email Marketing?

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How to avoid Spam in Email Marketing?

Email spamming has to do with an unsolicited junk email directly finding its way to your Spam box. The idea is to prevent unwanted junk initiated to spam from making its way to your inbox.

However, at times emails, which form part of a goal-oriented email marketing campaign, are also likely to land your prospect’s spam. This factor disturbs why a campaign is initiated in the first place.

Today, let us look into some hot tips for preventing email marketing spamming.

Good-Bye Spamming in Email Marketing:

Put work in your email Subject Line: 

There was a time when all you had to do was remove spam trigger words from your email subject line. However, spam filters have become smarter, so you need to look for email subject lines that work.

Be as real and holistic as possible. Especially if you are trying to announce a discount, be picky with your word usage. You should use this approach because emails that have references with money, discounts, or use multiple exclamation marks tend to slip into the spam box.

Develop an Organic Email List:

Even though you might not be in favor of organically developing your email list, that is going to work well in the long term.

For instance, turning to email harvesting, where a robot collects emails, the chances of your email finding a way to the spam box are higher. Similarly, using shared emails or co-registering an email from a third party may not be a wise thing to do.

Take assistance from Spam Checking Tools:

You might exercise the best of caution and still be unsure about the chances of your emails landing in your prospect’s spam box.

In this case, it would be beneficial to take help from spam checking tools. These software programs will analyze your email and highlight areas that appear spam-prone. You can ultimately rework those areas, and rest assured about your campaign coming out successful.

Use a genuine sender address:

The first thing you need to understand before initiating an email marketing campaign is to use a sender address that looks and feels authentic. This address will appear in the “from section” of your email. Therefore, you should focus on using an email id that does not use multiple numbers or random characters. The best way out is to stick to using a person or company’s name in the sender’s address.

Work on your email list at regular intervals:

The email list you first started with may not be relevant a few months or even a few days later. This factor happens because some prospects might unsubscribe to your emails.

There may be a few who might mark your emails as spam. All this put together will likely hamper your online reputation and ultimately interfere with your email marketing campaign. To avoid this from happening, you should focus on updating your email list regularly – a sure-shot way of improving your delivery rates.

Proofreading is Key:

The only reason why you may be proofreading your emails is to make sure that your email reader does not have an unpleasant reading experience. However, there is more to this.

What you may not know is that emails, which are loaded with errors in the form of typos, grammatical shortcomings, and sentences that seem meaningless and hasty, have an equal chance of landing in your prospect’s spam folder. Thus, next time onwards, make sure you are giving enough time and proofreading your emails thoroughly.

Email Authentication:

You may not have considered email authentication in the past. But, if spam prevention is your goal with your email marketing campaigns, then this should work as a go-to tactic.

This ploy works because the person, who receives the email to his inbox, will any day trust an authenticated email over an unauthenticated one. You can authenticate your emails using SPF, DKIM, DMARC, and BIMI.

Your Emails are no longer going to the Spam Box:

All this while, if you have been scratching your head, looking for tips and tricks that can prevent your emails from landing in spam, then it’s time to heave a sigh of relief.

If you put the above tips in use, you do not have to worry about your email marketing campaign waste. However, this is not the only aspect of a successful email marketing campaign.

Many parameters need attention and consideration; hence an expert can come to your assistance.

Moreover, an email marketing consultant understands every little thing that revolves around effective email marketing management. In turn, this expertise helps companies enjoy better conversions, improved sales, and an impressive return on investment.