The COVID-19 pandemic has changed the way we live, work, and shop, forcing people to adopt digital channels for almost everything they do. As a result, US eCommerce retail sales are expected to grow 13.7% reaching USD 908.73 billion in 2021 and even more in the years to come.
For many retailers, it meant closing the doors of their physical stores and embracing digital channels to cater to the needs of their shoppers moving online fast. But, due to this accelerated shift to online mediums, competition in the eCommerce market increased and now retailers are looking for ways or technologies that could help them stay competitive and meet customers’ expectations.
While enterprise-level organizations were already using technologies like AI and Machine Learning to optimize their business processes, small and mid-level organizations weren’t able to use these high-end technologies earlier due to budget barriers.
But, after Adobe Commerce launched its new AI capabilities powered by Adobe Sensei, it became easy for organizations of all sizes to provide a more relevant, data-driven, and personalized shopping experience in a cost-effective manner.
In this blog, we will see what these capabilities are and how online retailers can use these to get maximum benefits. So, let’s get started.
What is Adobe Sensei?
Launched in 2016, Adobe Sensei is Adobe’s in-house Artificial Intelligence and Machine Learning platform that help retailers develop an engaging experience without spending extra money on integrating any third-party tool. Adobe Sensei is automatically integrated into many solutions offered by Adobe.
That means retailers using Adobe solutions don’t need to develop their own AI platform or tool to enable AI functionalities. The company uses “under-the-hood” integration to add Adobe Sensei to most of its platforms, products, and integrations.
Presently, Adobe Sensei is integrated with products offered under Adobe experience cloud, Adobe creative cloud, and Adobe document cloud. Let’s see how it helps retailers develop beautiful CXs as a part of Adobe Commerce.
AI-Powered Features of Adobe Commerces to Help Retailers Build Seamless CXs
While the applications of AI are countless in eCommerce, let’s see some of them that come integrated with Adobe Commerce:
Online shoppers expect quality and a seamless shopping experience that lets them do more in less time. But, eCommerce websites are often loaded with thousands of products that it becomes complex for shoppers to find what they are looking for. To solve this issue, Adobe Commerce introduced the Live Search feature recently to help customers find products fast.
Using it, retailers can provide product search results fast without adding any technical complexity to the website backend. It helps them deliver lightning-fast search-as-you-type results, leading to improved conversions and sales.
The feature will help retailers in three ways:
Customer journey tracking:
Retailers can get access to data using which they can analyze their customer’s journey better. From searching the product to cart additions and checkout, everything will be available for retailers to see and analyze.
Merchandising Rule Engine:
The feature helps retailers boost or bury the visibility of certain products depending on their needs. For example, they can boost the visibility of products that are most loved by customers or bury the products that are not available in the inventory.
According to an Econsultancy study, site search can scale an eCommerce website’s conversion rate by up to 50%. That means by providing customers an improved search experience, retailers can actually increase their revenues.
Visual Product Recommendations
While product recommendation is a basic feature of every online store, Adobe Commerce introduced a visual product recommendation feature that will help retailers take the customer experience to a whole new level. Based on customer preferences, it will recommend visually similar products to help them find what they are looking for easily. This visual recommendation is AI-based and it is surely going to be a “never-implemented-before” kind of experience for retailers as well as customers.
Without any human intervention, it let retailers show multiple products that result in increased sales and at the same improved CX. In online shopping experiences, visual recommendations are going to be a revolutionary feature that will aid not just customers but retailers as well.
With Adobe Commerce, it becomes easy to monitor the health of your eCommerce website. It provides you an easy-to-use dashboard that lists everything from customer lifetime value to average order value, custom engagement rates, and retention rates. Using these valuable insights, you can personalize experiences across various channels to attract customers and increase conversion rates.
The AI and other capabilities of Adobe Commerce can improve the CX of an eCommerce platform by many folds. All thanks to its industry-leading features, close and powerful integration with other Adobe products, and amazing scalability. Thus, if you are planning to build a feature-rich eCommerce platform, choosing Adobe Commerce as your eCommerce development platform would be a good decision.