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8 Important Points to Consider When Designing an EBook

Designing an EBook

Undeniably, visuals attract the audience the most, and providing a compelling book design is key to engaging readers. There are hundreds and thousands of eBooks available online. But the ones that have an exciting, eye-catching design attract the most audience. Now that we know the importance of a well-designed eBook, are you ready to put yourself to work?

You have to focus on numerous elements, and it is alright to feel confused and overwhelmed at first. However, do not add every idea or concept that comes to mind. Instead, focus on the core of your offering/service. An appealing eBook isn’t created overnight and requires all your creative streak to flow in the right direction. Worry not; below, we will share some vital points to consider while designing an eBook.

1. Create a Captivating Cover

Your eBook’s cover will have a significant role to play in winning over your target audience. Suppose your potential buyers don’t get a chance to get a sneak preview of what is inside your eBook. In that case, a superb cover will entice them to download it. Now you might be wondering how to develop a compelling eBook cover? Adding an aesthetically pleasing cover image will provide readers with an idea of what your book is all about. However, that is not the only option. You can also incorporate graphic designs or a brief description of the eBook or you can check here for a graphic designing career.

For example, Michael Johnson’s ‘Branding in Five and a Half Steps’ is the perfect example of a simple yet effective book cover. It might not be an eBook, but you can understand the idea. It consists of an orange background with both dark and light texts. These colors make the title pop while not requiring any image or crazy graphics to increase the cover’s attractiveness.

2. Choose Simple, Basic Fonts

Whether you decide to use Microsoft Word to write your eBook’s content or convert google doc to eBook, you must choose an easily readable font. You readers will get unwanted headaches when you choose font types such as Curlz MT or Blackadder. They should spend their time enjoying your eBook rather than dissecting every part through the lens of a microscope. Stay away from any handwritten or calligraphy-based fonts. Instead, go for easy-to-read, simple fonts such as Calibri or Times New Roman.

Furthermore, it will be wise to stay consistent with your font choice throughout the entire eBook. However, if you want to emphasize some of your eBook’s essential elements, bold up the text, or italicize your font. Always prioritize user experience. Switching between different fonts will do nothing more than give the reader a headache.

3. Don’t Forget About The Thumbnail

It would be wise if you also gave some thought to your eBook’s thumbnail. After all, a thumbnail is a miniature-sized version of your eBook’s cover and plays a vital role in enticing readers to download it. Such a thing puts even more importance on creating an excellent eBook cover.

It should provide a sneak preview to your website visitors of what your eBook contains.

4. Use Different Font Colors And Sizes

The font size and color variation will enable readers to differentiate between headlines and subheadings from the other text. Using different font sizes throughout your entire eBook adds more structure to its content. You can also use larger fonts to emphasize vital statistics, sentences, or quotes.

You can also mix it up by switching colors for every subheading or quotes to make them more noticeable. The varying font sizes and colored headlines will catch the reader’s attention and tell them what to expect from a particular section of your eBook.

5. Add CTAs (Call-To-Action)

Besides providing helpful information to your eBook readers, most eBooks also encourage them to take action. How to achieve an attractive, well-placed CTA? There are several best practices you can follow to incorporate an eye-popping CTA into your eBook’s design.

These include designing a separate page just for the CTAs, including them at the end of the eBook, emphasizing them with a different color, etc. You can also incorporate them with accompanying images. For example, if you write a traveling-based eBook, include a beautiful picture of one of the eight wonders of the world. Accompany it with text such as ‘visit us at (your website) and get your ticket today!’

It will encourage readers to take action by clicking on your website’s link, which will take them to your homepage.

6. Don’t Be Afraid Of The White Space

The white space on your eBook is not your enemy. People usually have the misconception that it makes your eBook look bland. It then leads to the writer crowding every page of the eBook. You have to learn how to embrace the white space. It will make your eBook’s pages look organized, tidy, and easy-to-read.

For instance, web developers utilize white space to provide visitors with a much-needed break from continuous reading while also making their website look organized and readable. In terms of your eBook, it will give readers a welcome breather from all the bold and colored text present inside your eBook.

7. Include External Links

If you are writing an eBook, it means that you are a skilled, professional writer. However, that does not mean that you are the only one around. Suppose you have tons of online resources at your disposal. Why not use them by incorporating them into your eBook’s content.

Hyperlinking texts and incorporating anchor texts inside your eBooks give it authenticity and allows it to rank high on SERPs. Also, don’t forget to inform the sources that your eBook contains links to their website. Hopefully, they’ll end up permitting it as well.

8. Include Images 

As mentioned earlier, subheadings, quotes, and headlines allow you to distribute your text across your eBook evenly. Images will also accomplish the same thing. Your eBook will most likely leave an everlasting impact on your readers’ minds as they scroll through various pages and see multiple images accompanying the content.

So, you must use captivating images and use them more often. If you use generic images, your eBook will look poorly-designed, and readers will never get further than the first page.


You are now at the end of the process of designing your eBook. In the end, your primary focus should be creating a design that is original, high-quality and exudes professionalism. Writing an eBook shouldn’t be a daunting process. Instead, it should be an exciting one. Follow these tips, and you’ll most definitely design an eBook that is captivating and enticing for the readers.