Online lending is increasingly becoming a topic of discussion in the media and social networks. Such conclusions are contained in a joint study of the online financial platform InstantCashTime and the TrendFox agency. Over the past year, the number of messages about online lending in the USA media, social networks, blogs, and Telegram channels has grown by more than a third (by 37%). If in November 2020, according to the Medialogia service, the number of relevant messages per month was 81 thousand, then in November 2021 – 130 thousand. Their audience reached almost 1.5 billion people.
Most of the messages are on social networks – 78.8%. Blogs follow – 12.5% and mass media – 4.9%. Telegram channels and forums account for 1.7% and 1.3%, respectively. The nature of such publications and messages is predominantly neutral – 88.3%, only 6.3% of messages are negatively colored, and 5.4% are positive.
The popularity of online lending in the information field is directly related to the development of this segment of financial services. In particular, according to the Bank of USA, in 2021 the share of cash advance online same day issued via the Internet for the first time exceeded 50% of the total volume of loans in the USA. In the first half of the year, the share of online in the short-term segment (PDL-loans) increased to 81%, and in the long-term segment – to 37%.
“We have always believed in the future of digital technology. The financial platform InstantCashTime.com has been providing loans via the Internet since 2012, being the pioneer of online lending in the USA. What seemed like a bold experiment ten years ago has become the main trend in the development of the financial market today. Self-isolation and other antiquated restrictions have led people to increasingly rely on telecommuting services. Many have tried online lending for the first time, appreciated the advantages of this service, and are now actively using it, ”said Andrey Ponomarev, CEO of the InstantCashTime: cash advance online financial platform.
In 2020, it issued over 830 thousand loans for a total amount of 6.75 billion dollars. The number of unique clients has reached 625 thousand people.
At the end of the first half of 2021, the volume of loans on the platform increased almost 1.5 times compared to the same period last year and reached 4.56 billion dollars.
In the summer, the company entered the Installment loans segment under the Glavpotrebkredit brand. This product is close to unsecured bank consumer lending: loans from InstantCashTime are issued at reduced interest rates in the amount of up to 100 thousand dollars. and for up to 6 months.
Reform of the world financial system is, in fact, overdue. The US is once again discussing the prospect of a country’s default. There is no doubt that there will be no default this fall, and the country will once again just print money to service its debt, but this cannot go on forever. And then it only gets worse: according to UN estimates, the “green transformation” will require trillions of dollars in investments, which, in general, are nowhere to be found. The only idea – to force the consumer to pay through high prices of goods and taxes on meat or gasoline – does not shine with novelty and clearly contradicts the goal of overcoming poverty.